Companies that sell online discount brokerage software make bulk purchases and pass on the benefits of low prices to the customers. Software is also purchased from companies that are overstocked or going out of business. Auctions and closeouts are other venues where online brokerage software can be purchased at discounted rates.
Brokerage software has all the features that are available in standard brokerage software. The software is used by broking firms to provide online broking services to clients. It has different tools that enable transaction processing, order routing, execution and clearance, position keeping and tracking.
It allows customers to access account information and trade securities online. It has turnkey portfolio management tools, which can be used by investment advisors to effectively manage all client assets. The tool has a master account, which lists all the assets of different clients under the advisor’s management. Assets may contain equity stocks, bonds, and mutual funds of different corporate organizations. It has portfolio tracker tool that automatically updates client data regarding sale and purchase of assets. The client can also access his portfolio information through a one step online login process and get daily updates about decrease or increase in the value of various assets.
It allows customers to place online orders for sale and purchase of securities. They just need to enter the price at which they want the securities to be sold or purchased. The software has access to current security prices and closes the deal as soon as the market price equals the price entered by the customer.
Competitive pressures have forced brokerage firms to offer online trading facilities to its customers. The software caters to customer demands such as investment account management, stock price information, market news, and research. Small brokerage firms or startups that do not have requisite funds to purchase high-end brokerage software can buy discount brokerage software that is available at cheaper rates.