May 17, 2022


Born to play

Mobile mania: 7 million Australians look to buy a new phone in 2022

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A whopping selection of Australians are arranging to invest in a new cellular telephone this yr, according to new research by Finder.

A nationally consultant study of 1,086 respondents unveiled 36% of Australians – equal to nearly 7 million people – are seeking to get a new cell in 2022.

The investigation uncovered the Apple Apple iphone is at the major of Australians’ purchasing listing – with 12% preparing to get an Apple unit.

Pretty much just as lots of Aussies (11%) system to buy a Samsung this yr, while 6% will not know what brand name they’re getting however.

Mariam Gabaji, tech specialist at Finder, claimed Australians like their devices.

“A great deal of Australians want to update their cell telephone this calendar year, and there’s curiosity in a wide range of manufacturers.”

The research demonstrates a little quantity of Australians (2%) prepare to invest in a Google Pixel, though a even more 2% strategy to get a second-hand phone.

Only 1 in 4 Aussies (25%) would be organized to shell out $1,000 or far more on a new smartphone, whilst the typical consumer is hunting to commit a greatest of $698 on a new cell phone.

Gabaji mentioned we would gotten to the stage with technologies exactly where there’s no longer large advancements from a person design to the subsequent.

“Hanging onto the exact same device for a several several years is getting the norm.

“It has now develop into easier to obtain a mobile phone under $1,000 that will come with great cameras, 5G abilities and much more. If you want to go with a huge manufacturer like Apple or Samsung you will will need to compromise on their flagship telephones and look at the Iphone SE or Samsung A53 instead.

“If you strategy to splash out on a new cellphone – make guaranteed you shop about for the most effective cellular program to go with it.”

Nearly 1 in 2 millennials (45%) are in the market for a new mobile phone this year, in comparison to only 18% of infant boomers.

Are you organizing on obtaining a new mobile phone in 2022?
Sure, an apple Apple iphone 12%
Certainly, a Samsung 11%
Yes, but I’m not guaranteed what manufacturer 6%
Certainly, a further smartphone model 4%
Sure, a Google Pixel 2%
No, but I approach to acquire a 2nd-hand cell phone 2%
Certainly, but not a smartphone (e.g. Nokia) %
No 62%
Supply: Finder study of 1,086 respondents, February 2022

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