Editor’s Column: John Hartnett’s tips to size up ag tech and how he sees the future of ag

ByArlen Simpelo

Mar 6, 2022 , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

There are a whole lot of new agricultural systems heading your way. How do you kind which technologies to place your cash on from the kinds to move up? John Hartnett, CEO and founder of SVG Ventures and its accelerator application, Prosper, has a number of ideas.

In situation you have not listened to about Thrive, Hartnett or SVG Ventures, listed here is a little bit of qualifications. SVG Ventures is a enterprise capital fund and is recognized as the largest active trader in ag tech. It has invested in much more than 5,000 startups in 100 nations around the world, which include Canada.

Hartnett suggests the target of SVG Ventures and Prosper is to advance the foreseeable future of food items and agriculture by way of innovation, with business owners and innovators supporting to address some of the most significant problems in the farming group around the world. The Prosper accelerator software invests, accelerates and makes entry for entrepreneurs to scale globally to address the biggest troubles the food items and agriculture industries are struggling with. Providers that have occur by the program have designed about $1 billion in price, Hartnett suggests. Final June, the Thrive accelerator platform was released in Canada, which will guidance early-stage Canadian startups from all parts of the food stuff provide chain. Its headquarters are in Calgary, Alta.

SVG Ventures has been deciding on the finest systems to devote in and to place by means of its accelerator platform considering that 2010. Hartnett, who has a prolonged heritage investing in technologies, says growth in agri-foodstuff tech has grown 10 occasions in eight years — investment decision in this sector has absent from $2 billion in venture funds to almost $30 billion in 2021. There are quite a few distinctive technological innovation options out there, Hartnett acknowledges, and farmers need to very carefully pick verified systems, he suggests. This is anything Prosper does as component of its accelerator plan.

Items to think about when assessing technologies, Hartnett says, are does the know-how do what it claims it can do? Does it provide on charge discounts? Is it established out in the industry? How considerably is it saving? “Those varieties of key proof points are very, quite important,” he claims.

Also, traction in the marketplace — how several customers have made use of it and how quite a few acres has the technology been examined on? “Is it a handful of farms or is (the technological innovation) in thousands and thousands of acres or all-around the earth? I imagine traction is quite critical simply because farmers are extremely thorough about what they choose. It’s a wonderful acid exam to see where by your solution is in the marketplace right now.”

These were some of Hartnett’s details all through a presentation at Farm Forum Occasion 2021. He also shared his ideas on what he thinks the upcoming of ag seems to be like.

The upcoming of ag

To start with, we will see a digital transformation of facts management and knowledge will be used to forecast an action or push a conclusion, Hartnett states.

“Data is what helps make conclusions. If there is nameless data, that can give you choice-generating electricity. Just one of the difficulties today with a large amount of this automation and digital transformation is there are much too lots of solutions and, ‘All I’m wanting for as a farmer is demonstrate me the a single pane of glass that I can appear for with all of the information I can use.’ That is however to appear in a large way, and I believe which is heading to generate a lot more adoption on use.”

A further region we could see significantly extra of in the future is blockchain and traceability. In accordance to the Meals and Agriculture Organization’s paper termed “Blockchain for Agriculture: Alternatives and Issues,” blockchain “consists of a joined chain that outlets auditable information in units known as blocks. Numerous commentaries on the web start out by conveying that a blockchain is identical to a Google doc spreadsheet where by many authors can contribute because of the mechanism of locking. Blockchain is a little bit far more advanced than that case in point and has exclusive features that make it an eye-catching technological know-how for tagging, storing and tracking everything of price.”

In accordance to the authorities of Canada, traceability is “the potential to keep track of the movement of a foodstuff or a meals commodity, just one step again and 1 move forward.”

We’re likely to see a large amount additional exercise in this region, says Hartnett for case in point, firms like Ripe.io, are “integrating suitable throughout the provide chain and tracking and tracing of food items.”

Yet another location attaining traction is methods to worries all over running labour in agriculture. Sizeable investment is heading into robotics automation, says Hartnett. “Labour continues to be a big obstacle — the availability of labour and COVID have induced some problems. I assume you’re likely to see robotics automation participating in a critical part.”

Vertical farming is also on Hartnett’s listing of what the long term of ag will search like. (Vertical farming is increasing crops in vertically stacked layers using hydroponics and aeroponic systems.) He says even though it does not make feeling for all crops, adoption of vertical farming for speciality crops and higher-value crops will raise.

“I feel vertical farming is heading to be like the world-wide-web of the ’90s — a several people today working with it to currently being a a great deal broader usage.”

And, finally, when it arrives to the long run, following-generation proteins are below to stay, driven by forces centred on sustainability as properly as the perceptions of what’s wholesome and what is fantastic for the world by youthful audiences and generations. “You’re searching at organizations (like Unattainable Meals and Further than Meat) that didn’t exist a 10 years in the past and these are now really worth tens of billions of dollars. They are well worth a lot more than some of the huge burger chains throughout the United States, so they’re not going absent,” says Hartnett.

The place are you placing your ag-tech bucks? How do you see the upcoming of ag? Fall me a line at [email protected].

Consider care,