May 17, 2022


Born to play

Defying sanctions, Russia’s Sberbank adds smart TVs to technology offering

Sberbank logo and Russian flag are noticed by means of broken glass in this illustration taken March 1, 2022. REUTERS/Dado Ruvic/Illustration/

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March 15 (Reuters) – Russia’s major financial institution Sberbank (SBER.MM), with its international operations seriously compromised by Western sanctions versus Moscow in excess of gatherings in Ukraine, on Tuesday unveiled a vary of wise TVs, the newest addition to its technological know-how arsenal.

Sberbank has been creating its non-financial companies, this kind of as e-commerce, technology and cloud expert services, in an try to fight shrinking margins, a procedure it seems established to keep on even as sanctions shutter its functions somewhere else.

The lender stop virtually all its European marketplaces earlier this thirty day period, blaming huge hard cash outflows and threats to its personnel and property, a transfer that seemed inescapable right after the European Central Bank requested the closure of its European arm. examine more

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In partnership with electronics retailer M.Movie (MVID.MM), Sberbank has commenced selling the televisions, which use the bank’s virtual assistant software program and offer you providers these types of as on the net streaming and food items shipping from its digital ecosystem.

Sberbank does not disclose how a great deal it spends on technology, but the bank has beforehand told Reuters it is a massive investment and a single that it has increased due to the fact it shifted its tactic to target more on know-how devices and answers. read through additional

Majority owned by Russia’s authorities, Sberbank’s share cost has plummeted considering that Russia started its “specific military services procedure” in Ukraine and Western nations imposed unparalleled sanctions on Russia’s money sector.

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Reporting by Reuters modifying by Jonathan Oatis

Our Specifications: The Thomson Reuters Have confidence in Principles.