Congratulations on the page devoted to developing skills that will bring you to new heights.
You probably have just created a page on social media for you or your business. For sure, you have heard about developing your brand. Yet, if you are still hesitating if you need to run a Youtube channel or not, this post is for you. We are here to convince you of the necessity to become public and reveal what you care about and do.
Let’s start with statistics. According to one of the Statista researches, the German platform of Amazon Business kept receiving referrals from the three primary sources. The traffic led from Youtube was 64 percent in May 2022. To compare, Vimeo provided the platform with almost 20 percent, while LinkedIn, the world’s largest network for business, gave about 16 percent of organic traffic.
How could an entertaining channel give more than a professional network platform? Indeed, Youtube is much more than having a good time. It educates, reveals professional secrets, and inspires. The reasons to start a Youtube channel are below!
- YouTube is a universal promotion channel.
Who uses Youtube? The Statista bureau states that the list of users and their countries is vast. The first place went to India, with half a million video platform viewers (April 2022). The United States got second place, with around 247 million YouTube viewers. Then, Indonesia, with 139 million content viewers, became third, and so on.
As you see, Youtube conquers viewers’ hearts from different regions of our planet. It embraces different groups of interests, genders, ages, experiences, and lifestyles. It results in the ability of any niche enterprise to address its target audience on this platform. For example, if you have an international business on Amazon or Etsy, or an eCommerce store with international shipping, you can speak across the seas and oceans. It is you who determine what you want to share and to whom. Reveal the production stage, techniques, and your day devoted to the deal of your life.
There will be people who would adore knowing, “how did you make that beauty?” It may inspire and encourage others and convert them into clients. Still, the main task is to provide them with the perfect service so your one-time buyer will return the next time. To summarize, anyone can start a Youtube channel no matter where one lives or works. One can use any foreign language to promote content abroad.
- Easier to recognize you
A YouTube channel will help showcase your brand identity and products and reach your target audience through video content. If you create a content strategy, follow your plan, and record good videos, you can say anything about your company, its ideals, primary goals, way of doing the job, etc.
To accomplish the task, you need to know the list of what you want to reveal and how to do it. Thus, good writers who can develop scenarios become your helping hand. You may consult them on the peculiarities of your company while they will create the rest. If you want to find experienced professionals, you may try to follow this guide. You will need a lot of paperwork. The writers will help you with press releases, plots, manuals, and speeches.
Apart from your business and product, you may make people like you personally; if your speech is excellent and consistent, you make the proper expression of a trusted person. You will grow in your skills. The most crucial is when you have an expert blog that other specialists trust in your branch. As YouTube continues to grow in popularity, the opportunity for companies to connect with successful brands on the YouTube platform will only increase. You must provide content that will stand out against all the similar blogs.
- A YouTube channel will help you to grow traffic through video content.
Initially, YouTube offered its users the most popular videos. As long as they use the search and click on the most interesting suggestions, the algorithms start tracking the views of every particular person and offering the most relevant videos and blogs to the main page. If your content is good and optimized according to the Youtube guidelines, anyone with the slightest interest in a similar topic may obtain your video on the first page.
Another bonus is that video publishing allows reposting videos to other social media and blogs. Publishing a video from your YouTube channel in an article or on a separate page increases the average time a user spends on a page.
Finally, suppose a potential client went to the company website, watched a video on the blog, and left the site. In that case, the social network algorithms will later offer him other videos from the corporate YouTube channel. That is, a YouTube account affects potential leads even without paid promotion. And the more videos in the proposed tab, the higher the likelihood that the user will view them – this will ensure the conversion to the client.
Creating high-quality video content requires the use of significant resources. However, in the long term, the YouTube channel will begin to generate leads on its own, which can accelerate business development.
- Performing analytics, potential clients use Youtube.
For companies, the primary way to promote is their website. However, your potential clients use Youtube when looking for the service you could give them. Also, bloggers are expanding their followers on Instagram and TikTok. Thus, businesses and influencers can effectively grow their audience through their YouTube channel.
YouTube delivers visual content: it is much easier to understand the benefits of a product from videos than from photos or text. And the unlimited video format, favorites, and search engine make YouTube much more convenient than TikTok and Instagram.
- Get Outside Your Comfort Zone.
The comfort zone is the standard conditions of a person’s life, the established pace and way of life, and the stereotypes of behavior worked out by the individual. It is what a person is already accustomed to, with which he is well acquainted.
Living this way means avoiding stress. But along with this adaptation, sensitivity to stress also increased. A person tries to prevent it by any means in the hope of protecting his nervous system, but the effect is the opposite. Because feasible stress is necessary for everyday existence and development, we can see that from the old experiment on mice which were given the perfect conditions. They did not have to reach a thing and started degradation.
Thus, to be open to new challenges, which is opening a new channel, is a must. It requires time, effort, and money. However, if you see that there is anything reasonable and valid you may share with other people, it is worth the expense. If you share good content, you will make the world a better place. You will enrich your skills and knowledge when preparing your videos. You will get acquainted with new and different people who are specialists in other branches than yours.
We wish you good luck in starting your Youtube channel!