A Beginner's Guide to Website Speed Optimization (WordPress-Friendly)

The moment people click on your website, they already form a first impression in their minds about you and your brand, which includes the speed of how fast your website knows. There are website elements that you will need to optimize to improve site speed in San Antonio that would help your site load so much faster. What are the 12 techniques of website speed optimization in San Antonio? Here are guidelines to speed up your website.

12 Techniques of Website Speed Optimization in San Antonio

  1. Lessen your plugins

The more plugins that you have on your website, the slower your website will be. Another bad thing about putting in so many plugins is there could be issues with security that may appear. Delete all of the plugins that are not completely necessary and only keep the ones that are necessary and up to date.

  1. Optimize your database in CMS

You should consider optimizing your database that is found in the Content Management System (CMS) because it could increase the general size of your database, even when you have all of these complex plugins that come with it.

  1. Use techniques that are prefetching

There are 3 main techniques that you could use when it comes to prefetching, the prerendering which means that your entire page would render in advance, the link preferencing where you could click on one specific link that would then help you navigate your way through the whole website, and the DNS-preferring where the IP address would resolve the domains in advance.

  1. Optimize the sizes of your images

Images and anything visual like graphics and videos could really help improve your engagement but when the picture that you are using is large, then it has the tendency to slow down your website. Optimize the size of the images that you put on your site to help with the speed.

  1. Gzip compression

If you want to reduce the sizes of the files that you are using for your website, you could use a Gzip Compression. It would help minimize the requests for your HTTP and it could effectively lessen the time of response.

  1. Lessen the use of redirects

When you have a lot of redirects, it would make your website run slower because you would have to add more HTTP requests on your page so if you lessen it on your page, it would be able to help your website run faster and smoother.

  1. Get a better host

There are three options that you could choose from when you are choosing the server for your own website. The first and the most popular one is shared hosting since it’s the cheapest way that you could choose, which means you are going to be saying a CPU, sick space, and RAM with some other sites on the server.

The second type of hosting you could use is the virtual private servers which are much faster compared to shared hosting. The VPS would allow you to share with other users while allowing you to have your own part of the server which would not interfere or affect all of the other websites that you are sharing it with.

Last but not least, you have the serverless architecture, which is the most expensive out of all of the three hosting options that you have because this means that your maintenance and server setup would be removed.

  1. Website caching

If you do not know what caching is, it’s the whole process of being able to store the current and updated version of your website until your website is updated once again and if there are a lot of people who are trying to access your page, then the server would have to work double-time which would make the whole website slower. To solve this problem, you could use a dedicated server or a VPS to help with the caching.

  1. Take care of the 404 errors

When a page displays the “404 error” that means that the page is not found. This shows up when the page that you are trying to reach no longer exists. Detects all of the 404 errors that you may have on your page then assess the traffic that they generate. 

When you notice that nobody is clicking on these dead links then you could leave it as it is, but if there is some traffic that it could bring and people are still clicking on it, you could fix the link address to pages that actually have content on it.

  1. Content Delivery Network (CDN)

You could use the content delivery network to help allot servers of the web through different locations around the world and give them more web content. Hosting your website on just one server then it would all be sent to one hardware, compared to when you use a content delivery network, you get to have a lot of servers to distribute stuff with, making the website run faster.

  1. Lessening the use of JavaScript and CSS files

JavaScript and CSS files could make your page slower since it has a lot of HTTP requests if they want to access specific files that are on your website. Reducing these files would help make your website go so much faster, or you could use other tools to minify these kinds of files.

  1. Lessen the use of web fonts

There are specific web fonts that could negatively impact the speed of the loading of your website. To help with these, you could choose the typography style that you think you absolutely need, use a more modern format, and use character sets.

Importance of Website Speed Optimization

Making sure that you have the speed of your website optimized in San Antonio is important so that the website would actually be used because it impacts the loyalty of your customers since they are going to rely on the loading time, the responsiveness of the website and the speed of how fast your website loads.

This would also help with the visibility of your website. The faster your website loads, the easier people will be able to discover your website since search engines like Google and Bing take how fast your website loads into consideration when it comes to how high your search engine ranking goes.

Conversion is also something that you would have when you optimize your speed since when your website loads faster, your conversion rates would also go up as they register for a webinar that you may be putting up to download any guide that you may have. Subscribe to any of your newsletters, and maybe even buy your products.