G4 shuts down after layoffs, Frosk firing, WWE deal falls apart

After mass layoffs a lot less than a 12 months immediately after its return, Comcast’s video sport-centric television and on the internet network G4 is shutting down, according to a report from Deadline citing an inner email from Comcast Spectacor CEO Dave Scott.

“Over the earlier several months, we labored tricky to create … interest in G4, but viewership is minimal and the network has not realized sustainable money benefits,” Scott wrote. “This is surely not what we hoped for, and, as a outcome, we have manufactured the really hard conclusion to discontinue G4’s operations, successful immediately.”

Although G4 has struggled throughout 2022, the shutdown by itself was unexpected. The Washington Put up viewed one more e-mail sent Sunday from G4 head Joe Marsh to personnel that educated personnel that G4′s Los Angeles facility would be closed right until Oct. 18 — and that all streams ended up postponed. But that e mail did not point out the network’s shutdown. Also, previous G4 staff members who asked for anonymity because of to the signing of nondisclosure agreements informed The Post that team ended up locked out of interior interaction solutions like Slack and Google Push with out fast clarification. This arrived after crew from “Arena,” a present produced as portion of a essential offer with the WWE, quit very last 7 days, in accordance to ex-workforce.

G4 is Comcast’s try at reviving a network from the early 2000s that imagined what televised movie match protection and enjoyment could appear like several years prior to articles creators on YouTube and Twitch began amassing thousands and thousands of viewers. Irrespective of recurring attempts at bringing said creators into the fold — shows this kind of as “Name Your Price” had been hosted by Twitch stars like AustinShow (who has not publicly divulged his entire identify) — the community never ever uncovered its footing when competing from personal influencers, who by themselves were being influenced by G4′s initial, 2002-2014 iteration.

Expenses for visitor talent show up to have played a role in the closure. In accordance to many G4 staff interviewed by The Post, some superior-profile creators demanded day prices of $25,000-$30,000 when invited to seem as visitors on G4.

A number of functions presaged G4′s demise. The nosedive that culminated Sunday began when then-president Russell Arons exited G4 at the close of August. In September, G4 laid off more than 20 crew users, several of whom worked on demonstrates like video clip game assessment and commentary flagship “X-Engage in.” A week afterwards, Kotaku described that a person of the revived G4′s most distinguished faces, “X-Play” host Indiana “Froskurinn” Black, was no lengthier with the community. Afterwards that exact same month, Kevin Pereira — a single of the most important names to appear out of the primary 2005-13 run of geek culture wide range application “Attack of the Exhibit,” who also hosted its reboot — also departed.

In Sunday’s memo, Scott expressed his regrets.

“I know this is disappointing information, and I’m disappointed, much too,” he wrote. “I want to thank you and every person on the G4 workforce for the tricky work and commitment to the network.”

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